{"product_id":"codecrafted-generative-design-in-branding","title":"CodeCrafted: Generative Design in Branding","description":"\u003cp\u003eCodeCrafted explores the intersection of code, technology and graphic design, showcasing how generative design is transforming the way brands look, move and interact with the world.\u003c\/p\u003e\n\u003cp\u003eFrom dynamic visual identities to interactive installations and experimental print, the book brings together creative work that challenges traditional approaches to branding. It explores how algorithms and programming can become tools for building distinctive identities that evolve and adapt across different platforms and applications.\u003c\/p\u003e\n\u003cp\u003eFeaturing work from leading studios including DIA, Studio Dumber_DEPT® and LAVA, CodeCrafted offers a closer look at the designers pushing the boundaries of generative design. Essays by generative design pioneer Patrik Hübner and coding expert Tim Rodenbröker provide further insight into the creative possibilities and technical thinking behind this emerging field.\u003c\/p\u003e\n\u003cp\u003eAn inspiring resource for graphic designers, brand designers and creative technologists interested in the future of visual identity and the possibilities of code-driven creativity.\u003c\/p\u003e\n\u003cp\u003eEditor: victionary\u003cbr\u003eSpecs: 170 x 235 mm, 304 pp\u003cbr\u003eFormat: full colour, soft cover with plastic sleeve\u003cbr\u003eRelease date: August 2025\u003cbr\u003eLanguage: English\u003cbr\u003eISBN 978-988-76845-5-8\u003c\/p\u003e\n\u003c!----\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":57539134357879,"sku":"VC-CODECRAFT-PB","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/4820\/6162\/files\/code-crafted-cover.jpg?v=1791634970","url":"https:\/\/birminghamdesign.shop\/products\/codecrafted-generative-design-in-branding","provider":"Birmingham Design Shop","version":"1.0","type":"link"}