{"product_id":"merch","title":"Merch","description":"\u003cp\u003eMerchandise is more than just a branded tote bag or a free giveaway. This book from Counterprint explores how thoughtfully designed merchandise can become a powerful tool for building brand identity, communicating values and creating lasting connections with an audience.\u003c\/p\u003e\n\u003cp\u003eFrom political badges and oil company road maps to everyday objects, merchandise has long played a role in how brands communicate beyond traditional advertising. As marketing becomes increasingly digital, physical products offer something different: a tangible way for people to interact with and experience a brand in their everyday lives.\u003c\/p\u003e\n\u003cp\u003eDiscover how well-considered merchandise can move beyond decoration to become a meaningful part of a brand’s strategy, reinforcing identity and building recognition through objects people want to keep and use.\u003c\/p\u003e\n\u003cp\u003eDesign: Counterprint\u003cbr\u003eSize: 190x255mm\u003cbr\u003ePages: 200\u003cbr\u003ePublication: 2026\u003cbr\u003eBinding: Softbound\u003cbr\u003eISBN: 978-1-915392-15-2\u003c\/p\u003e","brand":"Counterprint","offers":[{"title":"Default Title","offer_id":57539076358519,"sku":"CP-MECH-PN-PB","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/4820\/6162\/files\/10_36b14073-e431-4c48-adfe-39d7b9ddb527.webp?v=1791632562","url":"https:\/\/birminghamdesign.shop\/products\/merch","provider":"Birmingham Design Shop","version":"1.0","type":"link"}