{"product_id":"the-fvs-atlas","title":"The FVS Atlas","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eThe FVS Atlas: Flexible Visual Systems from (Almost) All Over the World\u003c\/i\u003e explores the growing role of adaptable, system-based identity design in contemporary branding. Building on the ideas introduced in Dr Martin Lorenz’s influential \u003cspan class=\"s1\"\u003e\u003ci\u003eFlexible Visual Systems – The Design Manual for Contemporary Visual Identities\u003c\/i\u003e\u003c\/span\u003e, this follow-up volume expands the conversation with practical examples, fresh perspectives and insights from more than 100 leading designers from around the world.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePublished by Victionary and developed in collaboration with TwoPoints.Net, the book examines how flexible visual systems can help brands communicate consistently across an ever-expanding range of platforms, formats and audiences. Drawing on Lorenz’s extensive research and professional expertise, it demonstrates how identities can evolve and adapt while remaining recognisable and coherent.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFeaturing a substantial showcase of real-world projects, alongside detailed case studies and interviews, \u003cspan class=\"s1\"\u003e\u003ci\u003eThe FVS Atlas\u003c\/i\u003e\u003c\/span\u003e is both an inspiring sourcebook and a practical reference. Ideal for designers, strategists and brand professionals, it offers valuable insight into creating visual identities that are built to thrive in a constantly changing world.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEditor: victionary\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSpecs: 190 x 250 mm, 288 pp\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormat: 5 colour printing throughout, soft cover with dust jacket\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEstimated released date: April 2025\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eISBN 978-988-76845-9-6\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":57150892474743,"sku":"VC-FVSATL-HB","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/4820\/6162\/files\/fvs-atlas.jpg?v=1780696010","url":"https:\/\/birminghamdesign.shop\/products\/the-fvs-atlas","provider":"Birmingham Design Shop","version":"1.0","type":"link"}