Dynamic Branding

As our world becomes ever more digital, brands face the challenge of shaping identities that feel strong and consistent across websites, social platforms, physical spaces, and everything in between. In response, many designers are rethinking the old rule of “never change your identity” and embracing flexible, adaptive systems that shift seamlessly from one medium to another.

Blending elements of graphics, motion, and more, Dynamic Branding highlights standout examples of visual systems that cleverly shape-shift while staying true to a brand’s core values. It’s a rich showcase of how fluid design can bring out the best in a brand—no matter where it appears.

Editor: victionary
Specs: 180 x 250 mm, 272 pp
Format: Soft cover with dust jacket
Release date: October 2024
Language: English
ISBN 978-988-75666-3-2