Iconic

Icons and pictograms might have started as simple tools for quick communication, but today they’ve become essential to how we navigate our digital world. They cut through language barriers, simplify complex ideas, and offer a universal visual shorthand we rely on every day.

In a world shaped by fast-paced messaging, social media, and bite-sized content, brands now speak through a blend of words and visuals—where symbols, pictograms, and clever shortcuts play a starring role.

Iconic: Icons and Pictograms in Design Today, published by Counterprint, explores this exciting evolution of visual communication and shows how these tiny images have grown into powerful design tools.