Merch
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Merchandise is more than just a branded tote bag or a free giveaway. This book from Counterprint explores how thoughtfully designed merchandise can become a powerful tool for building brand identity, communicating values and creating lasting connections with an audience.
From political badges and oil company road maps to everyday objects, merchandise has long played a role in how brands communicate beyond traditional advertising. As marketing becomes increasingly digital, physical products offer something different: a tangible way for people to interact with and experience a brand in their everyday lives.
Discover how well-considered merchandise can move beyond decoration to become a meaningful part of a brand’s strategy, reinforcing identity and building recognition through objects people want to keep and use.
Design: Counterprint
Size: 190x255mm
Pages: 200
Publication: 2026
Binding: Softbound
ISBN: 978-1-915392-15-2
📖 Paperback