CodeCrafted: Generative Design in Branding
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CodeCrafted explores the intersection of code, technology and graphic design, showcasing how generative design is transforming the way brands look, move and interact with the world.
From dynamic visual identities to interactive installations and experimental print, the book brings together creative work that challenges traditional approaches to branding. It explores how algorithms and programming can become tools for building distinctive identities that evolve and adapt across different platforms and applications.
Featuring work from leading studios including DIA, Studio Dumber_DEPT® and LAVA, CodeCrafted offers a closer look at the designers pushing the boundaries of generative design. Essays by generative design pioneer Patrik Hübner and coding expert Tim Rodenbröker provide further insight into the creative possibilities and technical thinking behind this emerging field.
An inspiring resource for graphic designers, brand designers and creative technologists interested in the future of visual identity and the possibilities of code-driven creativity.
Editor: victionary
Specs: 170 x 235 mm, 304 pp
Format: full colour, soft cover with plastic sleeve
Release date: August 2025
Language: English
ISBN 978-988-76845-5-8
📖 Paperback