Hybrid

Published by Victionary, Hybrid: Curiosity in All Things offers a fascinating look inside the creative philosophy of Hybrid Design, the acclaimed multidisciplinary studio known for its work across branding, storytelling, digital experiences and visual communication.

Drawing on more than two decades of projects, essays and reflections, the book explores how curiosity can become a powerful creative tool. It reveals how diverse interests, personal passions and unexpected influences can inform design thinking, helping to generate ideas that transcend disciplines and create meaningful connections with audiences.

Featuring work for globally recognised brands including Nike, Pinterest, The North Face, LEGO, Sonos, Hypebeast, Levi’s and YouTube, the book showcases a wide range of projects that demonstrate the value of approaching every challenge with an open and inquisitive mindset. Alongside the case studies, thoughtful essays provide insight into the studio’s process, culture and approach to creative problem-solving.

Part inspiration, part studio monograph and part creative manifesto, Hybrid: Curiosity in All Things is a compelling read for designers, strategists and anyone interested in how curiosity can drive innovation and shape exceptional creative work.

Specs: 178 x 235 mm, 640 pp
Format: full colour, hard cover (2-cover options)
ISBN 978-988-70660-0-2