Identity: Chermayeff & Geismar & Haviv – Compact Edition

Identity: Chermayeff & Geismar & Haviv – Compact Edition celebrates more than 60 years of influential graphic design from the renowned New York firm founded by Ivan Chermayeff and Tom Geismar in 1957.

The studio has created some of the world’s most recognisable corporate identities, shaping how major organisations communicate through design. This revised edition showcases an extensive collection of the firm’s work, featuring more than 70 additional identities for clients including Chase Bank, NBC, Warner Bros. and PBS.

Alongside the visual archive, the book includes interviews with Tom Geismar and Sagi Haviv, as well as contributions from influential voices in design and culture, including Milton Glaser, John Maeda and Alexandra Lange.

A valuable reference for graphic designers, brand specialists and anyone interested in the history and practice of visual identity, this compact edition offers an inspiring look at the thinking behind some of the most enduring logos in modern design.

Specifications
312 pages
10.375 × 10"
302 × 292 mm
Black endpapers
Floating board covers
7-color cover on canvas
Black cloth spine, white foil
Printed in Italy