Skip to product information
1 of 11

Fuel

Own Label

Jonny Trunk

Regular price $25.00 USD
Regular price Sale price $25.00 USD
Sale Sold out
Tax included. Shipping calculated at checkout.

In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover

180 × 220 mm softback
240 pages
ISBN: 978-0-9957455-8-2
First published 2011

2019 reprint with 32 new pages.

Format

Paperback

Shipping & Returns

Free click and collect

Click and collect from The Jointworks

Come and see us in-person

Our new shop is now open in the heart of the Jewellery Quarter.

You can click and collect for free using the website, simply select 'Pick Up' at checkout.


Birmingham Design Shop
The Jointworks
62–64 Albion Street
Birmingham
B1 3EA